The Why is the How: Intentional Blogging 101

Instructor: Shalagh Hogan

Saturday, April 18

9:30 AM – 12:00 PM

Evergreen and ESWA Members: $25
Nonmembers: $35

This workshop is offered in partnership with the Eastern Shore Writers Association (ESWA)

Shalagh Hogan, a three-year veteran blogger and writer, believes that your reasons for blogging will dictate your hows. She will present an exploration of personal blogging motivations, what a blog really is and discussions on basic social media usage, technology phobias, the truth about branding, and how these apply to your whys of blogging. Shalagh will answer the popular question– How do people make money blogging? Attendees will come away certain of whether they do or don’t want to become, or continue to be, a blogger.

Shalagh Hogan is a personal essayist, blogger, photographer, artist, and mother of two. She gathers her lessons, odd thoughts, and small visions to share on her blog – – (Chez la vie) where creative endeavors are an excuse to live happily ever after.

In an effort to enhance the writing abilities of local authors, ESWA will hold three workshops in partnership with Evergreen A Center for Balanced Living, two workshops at Trinity Cathedral Parish Hall, Easton, and one at the Bridgeville Library in Bridgeville, DE. These modestly-priced workshops will be held on Saturday mornings in March, April, May and June and are open to the public. Advance registration is recommended.  Click for a complete listing.

4/18  9:30 AM – 12:00 PM
Shalagh Hogan present a workshop on: “The Why is the How—Intentional Blogging 101”

Seating is limited. Register online or call the office at 410-819-3395

5/30  9:30 AM – 12:00 PM
Barbara Lockhart presents a workshop: “Weaving the Story from Fact”

Seating is limited. Register online or call the office at 410-819-3395

6/20  9:30 AM – 12:00 PM
Ruth Ann Purchase offer a workshop: “The Spirituality of Place – Inspired Writing

Seating is limited. Register online or call the office at 410-819-3395

ESWA will hold three other workshops this spring:
Trinity Cathedral Parish Hall, Easton, MD and
the Bridgeville Library, 600 S. Cannon St.,  Bridgeville, DE
To register for these workshops, contact Kathy Winfield at

The creation of the workshops is an effort on ESWA’s part to increase its educational mission, adding to the impact of its popular Bay-to-Ocean Writing Conference and its many Delmarva-wide critique groups.

For additional information about ESWA programs and membership, visit Eastern Shore Writers Association.